Reporting & insights

Practical information, brought to you by some seriously complicated machinery

Better insights make for better results – especially online. Advertising.com’s optimization technology evaluates zillions (give or take) of metrics in real-time to maximize your performance. We also offer pre-sale insights to improve your potential campaign’s performance before it even starts. And our post-campaign reports will help you understand how your audience responded so you can use that information for your next campaign. When you need results, numbers are your friends. Let us help you make their acquaintance.

Pre-sale

Monopoly cards

You don't have a pig roast if all your friends are vegetarians (unless you really like leftovers). You'll probably have equally limited success if you serve ads to inappropriate audience segments.

Monopoly cards identify a particular segment on your site – like travelers for instance, or CPG shoppers. You can then see how the segment compares to the rest of your site's audience, and whether they visit other sites – including the competition's. That will help determine if it's a segment you want to target.

Bubble charts
Like monopoly cards, bubble charts single out behavioral segments on your site. However, bubble charts let you know how likely these segments are to engage with your site, and how many of them we're able to reach on any given comScore site. Again, this helps you find the best segments to shoot for.

So let's say the pig roast made you ambitious, and you decide to open a barbecue joint. Since your friends are vegetarians, you could use a bubble chart to find the neighborhood's most voracious carnivores. Or something.

Visitor interest reports
Just like it sounds, visitor interest reports help you learn what your site's visitors are interested in. We do this by giving a cookie to everyone who visits your site. Then we follow them (discreetly, of course) to see where they go and what they do after they leave. This gives you a better sense of your users' preferences – and how to make the most of them.

Imagine if you served cookies to all your barbecue customers. On second thought, skip it.

 

Post-sale

2x2 reports
These nifty little numbers compare a specific campaign's performance with audience behaviors, letting you see just who clicked and how much. Maybe travelers delivered half your clicks. Could be that health seekers didn't react well to your offer. Whether the results are predictable or surprising, they're always handy to have for future campaigns.   

There is likely a way to bring the whole pig thing back in here, but the metaphor has been shelved indefinitely.  

Segmentation Insights Platform (SIP)
The SIP lets you know just how your campaign performed with a wide variety of standard segments (e.g. age, gender, behaviors) as well as applicable custom segments (e.g. pixels) across both AOL properties and the Advertising.com network. Performance is measured by three criteria – views, clicks and conversions.

By combining the technology and scale of Advertising.com with the extensive AOL user database, you'll learn more about your customers than you ever thought possible. This one's so cool we had to abbreviate it. We're not at all sure how it feels about barbecue.

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